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Stroh’s Lager
Established in 1850, The Stroh Brewery Company unites its family brewing heritage dating back to 1775 in Kirn, Germany with the Detroit spirit of determination, ingenuity, and craftsmanship. The result? A dedication to producing the highest quality beers that continue to captivate beer drinkers today, welcoming them into the Stroh family.

Stroh’s American Lager is a full-bodied beer that upholds the Stroh family’s rich brewing tradition and the Detroit spirit. Brewed with American grown Cascade and Willamette hops, Stroh’s American Lager stands apart with its robust and unique flavor. Take a case home and join The Stroh Brewery Company family.
  • Stroh’s Lager
    ABV: 4.5%
    Calories: 143
Stroh’s Light
Stroh’s American Light Lager upholds the Stroh family’s rich brewing tradition and the Detroit spirit in a bright, refreshing style. Brewed with American grown Cascade and Willamette hops, Stroh’s American Light Lager stands apart with its crisp, unique flavor.
  • Stroh’s Light
    ABV: 4.1%
    Calories: 110
Stroh’s Bohemian
In 1850, Bernard Stroh hand-delivered his first beer to stores in Detroit with a wheelbarrow, and The Stroh Brewery Co. was born. Through hard work and with a great portfolio of beers, by 1982, Stroh’s became one of our nation’s largest brewers. By reviving the beer styles that made Stroh’s great, we are returning to our roots, paying homage to our traditional brewing heritage, and writing the next chapter of Stroh’s beer.

Our Master Brewer has crafted an exceptional European-style pilsner brewed in the heart of Detroit, using Saaz and Magnum hops with Vienna malt. The result is a crisp, balanced pilsner, with a floral aroma, subtle hop spice, and a rich, bready maltiness. Brewed for everyday enjoyment, this is a Bohemian-Style Pilsner worthy of the Stroh’s name.
  • Stroh’s Bohemian
    ABV: 5.5%
    IBU’s: 33
  • Stroh family begins brewing at a small Family Inn in Kirn, Germany.
  • Bernhard Stroh, who had learned the brewing trade from his father, emigrates to the United States, during the German Revolution.
  • Bernhard Stroh, establishes his own brewery in Detroit. Stroh names his new company Lion's Head Brewery, adopting the Lion's Crest logo from the Kyrburg Castle in Germany – the same crest that adorns Stroh beers today.
  • Stroh’s Bohemian Beer wins a Blue Ribbon at the Columbian Exposition (The World’s Fair) in Chicago.
  • Bernhard Stroh Jr. takes control of the brewery upon his father’s death. He changes the company's name to The Stroh Brewery Company.
  • Bernhard Stroh's brother Julius Stroh takes over the brewery. After a tour of famous European breweries, he introduced the European fire-brewing method in the Stroh brewery.
  • During Prohibition, the Stroh family operates under the name, The Stroh Products Company; producing near beer (beer with its alcohol extracted), birch beer, soft drinks, malt products, ice cream, and ice. Though production of most of these items ceased when Prohibition ended in 1933, Stroh Ice Cream can still be enjoyed today.
  • Upon Julius Stroh's death, his son Gari, becomes President of Stroh Brewery Company.
  • The Stroh Brewery Company acquires Goebel Brewing Company, with an eye towards national distribution.
  • Peter Stroh, Gari’s son, becomes the Fourth Generation family member to at as President of Stroh Brewery Company.
  • Stroh's produces and sells 6.4 million barrels of beer and is available for purchase in 17 states.
  • The Stroh Brewery Company purchases Schlitz Brewing Company, making Stroh’s the Third Largest Brewer in America.
  • Stroh’s introduces the “first dog of beer”, "Alex the Dog" in a series of commercials and print advertisements.
  • Landlocked and unable to expand operations, to meet growing demand, the Stroh Brewery Company makes a difficult decision to close the original, 135-year-old, brewery in Detroit.
  • The Stroh Brewery Company joins Pabst Brewing Company, the largest American owned brewing company.